> ## Content Index > Fetch the complete content index at: https://ksnk.media/llms.txt > Use this file to discover other available public pages before exploring further. # Making Things and Sharing Them — Why It Matters, Even When You're Not Trying to Sell Anything - URL: https://ksnk.media/making-things-and-sharing-them-why-it-matters-even-when-youre-not-trying-to-sell-anything/ - Published: 2026-01-07T08:00:00.000Z - Updated: 2026-04-04T17:15:39.000Z - Description: Someone found my blog without any promotion and wrote to say thanks. That single message revealed something: you can buy reach, but you can't buy resonance. - Author: Aleksandr Kosenko - Tags: Build, Blog, Creative project management ## This is my approach, and plenty of people will call it wrong, "not business-minded" Today's a bit more philosophical — about business, or really about being a solopreneur in general. Just my take ksnk.media is floating in limbo. Not metaphorically. Literally: the site exists, posts go up, and I do nothing to let anyone know about it. Zero distribution. No social media announcements. No newsletters. I just write and publish. Not because it's a strategy. I just haven't gotten around to it. --- ## How it used to be Not Now School, 2019\. First post — and straight into the fray. Announcement on Facebook. Repost to Telegram. Links to friends. "Check out what I made, subscribe if you're into it." Active promotion from day one. Result: feedback within the first week. Comments, DMs, subscriptions. People reacted — I knew it mattered to someone. Standard approach. Write — distribute — get a response. That's how content marketing works. --- ## How it is now ksnk.media — different story. Write. Publish. Close the tab. Done. Sometimes I open the analytics — look at the numbers, shrug, close it. Not bad exactly. Just... nothing. The site exists somewhere on the internet, doing its own thing. Every time I think: I really should work on distribution. And every time — I don't. Other priorities. Other projects. ksnk.media can wait. --- ## And then I open my email. A message from a stranger. "Hey, stumbled onto your blog by accident, ended up reading for hours. Just wanted to say thanks." I check my newsletter subscribers. New names. People I don't know and never sent anything to. They found it themselves. Without my help. No announcements, no reposts, no "subscribe if you're into it." They just found it. --- ## What this means Distribution accelerates things. That's true. NNS grew faster because I put in the work. But distribution doesn't create resonance. It only gets content in front of people. What happens next — it either hits or it doesn't. You can buy reach. You can't buy "ended up reading for hours." You can make someone see something. You can't make them write "thanks." --- ## Resonance vs reach Standard advice: define your target audience, distribute, scale. I don't do that. Not because I'm against it — I just don't. And people still find it. So it's not about distribution. It's about whether there's something worth finding. Those who get it — will find it. Literally. Even if you're not helping them along. --- ## ksnk.media is still floating in limbo I still haven't tackled distribution. Probably should. Someday I will. But now I know: someone sees it. Someone reads it. Someone finds it on their own, without my help, and writes "thanks." This isn't a strategy. It's an observation: resonance either exists — or it doesn't. You can't manufacture it with reach. You can only create something that resonates. And the rest — those who get it will find it. --- Drop a comment if this resonates — I genuinely appreciate the feedback, mostly because I'm looking for people who connect with what I write. Kindred spirits, if you will.