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# Stop Writing "We're Market Leaders" — Name What Your Reader Actually Gets
- URL: https://ksnk.media/stop-writing-were-market-leaders-name-what-your-reader-actually-gets/
- Published: 2026-07-17T07:00:00.000Z
- Updated: 2026-07-17T07:00:00.000Z
- Description: Most content strategies start with what you want to say. A useful action starts with what the reader needs solved — in one sentence.
- Author: Aleksandr Kosenko
- Tags: Build, Getting Clients

## The Useful Action Concept

A useful action answers one question: **why would anyone read this?**

Not "what our blog is about." Not "how great we are." A useful action names the specific problem your content solves for a specific person. The formula starts with "my content helps..." — and you finish that sentence.

Say you're a marketing consultant. Your newsletter's useful action might be: help freelancers and solo consultants land clients without cold outreach or an ad budget. Specific. Measurable. Clear who it's for. Or maybe you're a beauty creator on Instagram — then the useful action sounds like: help busy women do a simple 10-minute makeup routine that looks as good as a professional shoot. Not "talk about trends." Not "inspire people." Solve a task: 10 minutes — done.

A useful action works as a filter. If the beauty creator's useful action is "simple 10-minute makeup," then a post about lovely spring weather and good vibes doesn't belong in that feed. It doesn't solve the reader's problem. That's it.

Write one sentence: **"My content helps \[who\] \[do what\]."** If it contains the word "everyone" or "anyone" — narrow it down. If you can't end with a concrete action — you don't have a useful action yet.

### "Inform" and "teach" are not useful actions

Two trap phrases that kill your useful action before it starts: "inform" and "teach."

Your reader doesn't care that you want to "inform" them about something. They didn't show up for a briefing. They showed up to solve their own problem — get clients, raise their rate, stop sitting around with no projects. And thinking a series of posts can "teach" someone? That's naive. You're not a university. You help a person take the next step.

Check your formula. If it contains "inform," "teach," or "tell people about" — rewrite it as a concrete outcome for the reader.

### Five statements that say absolutely nothing

A useful action isn't about you, your company, or your product. It's about the client: what problem they'll solve through your content. Here are five statements I hear all the time — and how to fix them.

**"We're so cutting-edge."** A freelance developer writes about using the latest tech stack. The client doesn't care. The client wants to hear something else: "I'll ship your MVP in 3 weeks, not 3 months — because I use pre-built components and automate the boring stuff." Technology is the means. Speed and savings are the result. Write about the result.

**"Our service is amazing."** A virtual assistant helps entrepreneurs with admin work. You could praise the service. Or you could dig deeper: the client doesn't want to "delegate tasks" — they want to stop drowning in email, invoices, and scheduling so they can finally focus on growing the business. The real motivation isn't the process. It's freedom from it.

**"We're market leaders."** Cross this one out. When you say that, you're looking at competitors. Your client isn't looking at competitors. Your client is looking at their problem. Whoever solves it — that's where they'll go.

**"You should trust us."** A marketing consultant says: "You should trust me, I have 10 years of experience." What does the client actually want? To stop burning their ad budget and start getting clients predictably. Rewrite it: "I help you stop wasting money on ads that don't convert — and bring in 3–5 qualified leads per month." Trust grows from results, not from claiming you're trustworthy.

**"We deliver high quality."** A freelance designer writes: "My designs are high quality." That means nothing to the client. But this does: "Your landing page will look like a five-person studio built it for $15,000 — and you'll pay $2,000." Quality is an abstraction. A specific result for a specific price — that's a useful action.

Take your current statement. If it contains words like "innovative," "quality," "leader," "trust," or "service" — ask one question: **"What does the client get as a result?"** The answer is your useful action.