Build
The Brutal Truth About Newsletter Success: Testing vs. Debating
While everyone debated whether my digest would work, I just hit send. 66 days later, the data answered every argument.
Aleksandr Kosenko
Lifelong learner, Product marketing manager, Data Analyst --- I help people and companies make successful products, ranging from courses to interactive museums and apps.
Build
Three Mistakes That Make Clients Roll Their Eyes at Marketers
Low barriers attract accidental marketers who keep stepping on the same three rakes. Real strategy starts with 10 conversations, not a thought experiment.
Learn
Why Most Learning Plans Fail and How to Build One That Works
Your beautiful Notion learning plan failed not because you lack discipline—but because you built a wish list instead of a working tool.
Blog
The Exercise Was Correct. And Still Bad. Finding the Invisible Architecture I'd Missed.
A correct answer and a correct topic still produced a bad exercise—because nobody mapped the invisible staircase of micro-skills between theory and practice.
Build
Why Clicks Are the Honest Metric You Need
Open rates are broken—Apple's privacy features mean your 45% might actually be 15%. Clicks don't lie.
Build
You Have No Relevant Experience? Reframe It Before the Call
A client asks if you've worked in their niche. You haven't. That's where real self-marketing begins — with reframing, not faking.
Blog
$10 Per Post and Other Delusions
Why paying $10 per post for blog promotion is a waste of money for personal bloggers. The difference between business content marketing and authentic writing.
Build
Avoid Legal Risks: The Brutal Truth About Email Marketing
One satisfying campaign, one ignored payment, and suddenly you're the spammer. Email marketing success isn't about what you send—it's about whether anyone asked for it.
Build
Channel Specialist or Marketing Manager: Two Careers, One Honest Decision
Two real career paths in marketing — and the self-awareness question that tells you which one fits. Plus a third option most guides leave out.
Learn
The Critical Shift in Learning: From Lectures to Memory Practice
That Sunday night feeling of mastering a lecture? It's an illusion. Real learning happens when you close the material and struggle to recall it—and science shows this works twice as well as re-reading.
Build
Freelancers: Build Owned Channels Before Algorithms Change Again
Your email list can't be killed by an algorithm—but your LinkedIn reach can drop 80% overnight. Here's how to audit your channels before the next platform shift.
Build
Same Title, Different Job: Marketing at a Startup vs. a Corporation
Your marketing role depends less on your title and more on who signs your paycheck. From corporate relay stations to small-business chaos — here's what each size actually looks like.