Grow
Avoid the Red Zone of Death: Essential Marketing Strategy for Freelancers
Most founders bleed money building products nobody wants. A simple positioning matrix reveals why—and how to test demand for under $500 before you waste six months.
Aleksandr Kosenko
Lifelong learner, Product marketing manager, Data Analyst --- I help people and companies make successful products, ranging from courses to interactive museums and apps.
Grow
Audacity — acting without asking permission
A training system built without permission, officially banned by Moscow, and still secretly used years later—because solving real problems beats corporate ego every time.
Build
Value Proposition: A Key Element of Your Business Model
Your value proposition isn't just what you do—it's the unique combination of novelty, performance, and ownership that makes clients choose you over everyone else.
Build
Myths About Making Money in Creative Careers
The "starving artist" exists in every field—but the problem isn't your profession, it's the market model you're operating in. Some people earn from one project what platform freelancers make in a year.
Build
Making Things and Sharing Them — Why It Matters, Even When You're Not Trying to Sell Anything
Someone found my blog without any promotion and wrote to say thanks. That single message revealed something: you can buy reach, but you can't buy resonance.
Blog
Work you love is still work
When you're on fire about something, the work comes easier—but it's still work. The difference is you don't notice the exhaustion.
Grow
The Brutal Truth About Marketing: It's a Never-Ending Loop
Unlock effective product promotion strategies for 2025. Discover how to adapt marketing techniques, test hypotheses, and leverage existing demand to ensure your product stands out in a competitive market. Elevate your marketing game now!
Manage
5 steps and 3 rules that help you stay on track and actually achieve the goals that matter to you
Master goal-setting and beat procrastination with 5 simple steps to success — chase your dreams without the stress!
Manage Habits Course
Course Wrap-Up: Key Takeaways and What to Read Next
Unlock your potential with small, daily steps! Master habit management to achieve your unique success and well-being.
Build
Portfolio vs. Client Experience: Why a "Pretty Website" Won't Make You a Wealthy Creator
Your portfolio is just a reference check—clients decide to hire you based on what others say when you're not in the room.
Cope
Why We Feel Like We Don't Matter: 5 Key Reasons and How to Fix Them
Feeling like you don't matter? Discover how to shift your mindset and find your sense of worth through connection and emotional awareness.
Grow
Unlock Your Blog's Full Potential with These 4 Business Models
Four distinct business models are hiding inside your "personal blog" — and choosing the wrong one is quietly capping your income.