Build
Forget "Correct" Models: Choose the Attribution That Boosts Client Acquisition
Attribution models don't need to be "correct"—they need to help you decide where your next $500 goes.
Freelance marketing
In this tag, you'll find personal insights on freelancing, marketing strategies, and productivity tips tailored for those navigating the gig economy. Join me as I share my journey and strategies for balancing work and personal development.
Build
How Familiarity Beats Skill: The Real Reason Clients Choose You
The client who hires you isn't choosing the best freelancer—they're choosing the one they recognize. When skill is impossible to evaluate upfront, familiarity becomes the deciding factor.
Build
The Brutal Truth About Using Performance Marketing for Freelancers
Most freelancers burn cash on ads that'll never pay off. The math is brutal—and there's a smarter way to fill your calendar.
Build
Freelancers: Stop Guessing, Start Proving Your Brand's Value
Your brand positioning is probably based on assumptions. Three simple research methods—from gut instinct to actual client feedback—reveal what people really think.
Build
Freelancers: Stop Making These 3 Critical Marketing Errors
Most freelancers tank their marketing with the same three mistakes—gut-feel decisions, client condescension, and creativity without strategy.
Grow
Transform "Unrelated" Experience Into Marketing Gold
Your restaurant job, teaching career, or medical background isn't a resume gap—it's the unfair advantage that makes clients choose you over generic marketers.
Build
The Brutal Truth About Generalist Marketing Roles and Why Specialists Win
You're not a strategic generalist—you're a one-person band playing every instrument badly while specialists master the solo that actually gets them hired.
Build
The Truth About Picking Marketing Clients: Size Really Matters
Your niche isn't about industry—it's about company size. And in 2026, one marketer with the right AI stack replaces a team of four.