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The Essential Guide to Aligning Marketing Channels with Business Goals
Metrics drive tools, not the other way around. Before picking Instagram, LinkedIn, or newsletters, ask what problem you're actually solving.
Marketing strategies
On this page, you'll find practical marketing strategies tailored for freelancers and entrepreneurs. I share personal experiences, tips on digital marketing, and ways to enhance your online presence.
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Why Your Sales Funnel Isn't Working and How to Fix It
Most consultants overcomplicate their sales funnel. The fix starts with five lines on paper and knowing exactly where clients get stuck.
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Freelancers: Stop Making These 3 Critical Marketing Errors
Most freelancers tank their marketing with the same three mistakes—gut-feel decisions, client condescension, and creativity without strategy.
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Freelancers: The Critical Choice Between Specialist and Manager
Every marketer faces the specialist vs. manager fork—but freelancers have a third option that often fits better.
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The Critical Shift From Strategist to Project Manager
Strategy means nothing without execution—knowing when to stop planning and start managing the work is what separates ideas from results.
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Why Capturing Existing Demand is Your Best Marketing Move
Stop spending on brand awareness when customers are already searching for what you sell—capture existing demand first, then expand.
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Why Ignoring the Problem Costs More Than You Think
Skipping problem definition doesn't save time—it wastes budget. When marketing pushes convenience while sales talks compliance, everyone loses.
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How to Market a Boring Product: A Story About GDPR Compliance Software
A legally mandated tool nobody wants to buy. Millions of potential customers driven purely by fear of fines. Here's how we marketed it.
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Avoid the Red Zone of Death: Essential Marketing Strategy for Freelancers
Most founders bleed money building products nobody wants. A simple positioning matrix reveals why—and how to test demand for under $500 before you waste six months.
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The Brutal Truth About Marketing: It's a Never-Ending Loop
Unlock effective product promotion strategies for 2025. Discover how to adapt marketing techniques, test hypotheses, and leverage existing demand to ensure your product stands out in a competitive market. Elevate your marketing game now!
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Unlock Your Blog's Full Potential with These 4 Business Models
Four distinct business models are hiding inside your "personal blog" — and choosing the wrong one is quietly capping your income.