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Your Marketing Strategy Is an Essay — Three Rules to Make It a Working Document
Most marketing strategies are pretty words and trendy channels with zero logic. Three rules turn a pile of slides into a document someone can act on.
Aleksandr Kosenko
Lifelong learner, Product marketing manager, Data Analyst --- I help people and companies make successful products, ranging from courses to interactive museums and apps.
Sleep
Night Shift leaves the blue subpixels lit — an amber diode keeps melatonin at 26 pg/mL
Your body decides what time it is from light hitting the retina — and a glowing screen counts as noon. Night Shift doesn't fix that; the blue subpixels are still lit.
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10 Questions I Ask Before Every Ad (After Wasting $400)
I burned $400 on an ad that brought zero clients. Now I run every creative through these questions before hitting Publish.
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Your Ad Works Fine — The Landing Page After It Is Bleeding Money
The ad copy isn't your problem. The friction after the click — wrong pages, unreadable phones, missing captions — is where your budget actually disappears.
Manage
How to quote deadlines you actually hit — and what to do when a meteor lands on you or a colleague
Ten days before the trade show, a producer showed up with new client data — and every template had to be redrawn. The rule that saved it came from Burger King, not project management.
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Your Best-Looking Ad Probably Isn't Your Best-Performing One
The ad you almost deleted might outperform the one you're proud of. Here's how to evaluate creative with a process, not your taste.
Build
A $0 Text Post Outsold a $15K Video Ad 28-to-1. Here's Why.
Beautiful ads with hollow messages get scrolled past. Learn the one framework that turns your product's real value into words your audience actually responds to.
Manage
Same one-week deadline, three iterations instead of one
Same week, same brief, same skills — three very different outcomes. The difference isn't talent or effort, it's how early you're willing to show something rough.
Build
Your Ads Won't Save a Broken Offer: The 4-Part System Freelancers Skip
Most freelancers pour money into ads while their offer, pricing, and purchase path are broken. Here's the 4-element system that actually fills your pipeline.
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Time-Limited Promotions: How to Drop Prices Without Training Clients to Wait for Sales
A sharp price drop with a hard deadline can fill your pipeline for months. But run too many, and your "sale price" becomes your real price.
Manage
I forgot the bread. Now I ask 4 questions before any task
My wife's answer — "do whatever you want, but there better be bread by dinner" — contains everything worth knowing about project management. The trouble is, most of us show up with ciabatta.
Build
How I Paid $500 for a $30 Curling Iron — and Why Your Clients Do the Same
A simple errand for mom turned into a $500 Dyson purchase. The psychology behind it explains how your clients actually make buying decisions.