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AI Is a Friend, Not a Replacement
AI slop is everywhere, but there's a difference between using AI as a replacement and using it as a friend. The question isn't whether you use AI — it's who decides what to write about.
Aleksandr Kosenko
Lifelong learner, Product marketing manager, Data Analyst --- I help people and companies make successful products, ranging from courses to interactive museums and apps.
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The Brutal Truth About Marketing Metrics Every Freelancer Must Know
Most freelancers track the wrong numbers and wonder why they're broke. The metrics that look impressive on dashboards rarely match the ones that actually keep your business alive.
Learn Smarter Not Harder
How to Trick Your Brain into Learning: The Expert's Guide
Your brain isn't lazy—it's wired to avoid the discomfort of learning. Here's how to outsmart it with science-backed tricks that actually work.
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She reconciled with a ruler. Earning her trust was harder than the algorithm.
A ruler, a pencil, and a finger tracing each line—until an algorithm from 1955 turned daily reconciliation into a puzzle game that's 94% solved before she sits down.
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Critical Steps to Mastering Performance Marketing for Freelancers
Freelance performance marketing isn't about big budgets—it's about precision. Master the B2B/B2C split and pick channels that actually convert.
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Restaurant owner, no IT dept — I built my own compliant clock-in system
A €4,500/year problem, two contradictory Spanish laws, and ten NFC stickers at €1.50 each. Here's how a restaurant owner replaced enterprise software with cryptography and common sense.
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The Shortage of Real People
The internet is drowning in AI-generated content, creating an acute shortage of real human voices. In a world of neural slop and synthetic authenticity, being genuinely yourself becomes the rarest commodity.
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The Essential Guide to Aligning Marketing Channels with Business Goals
Metrics drive tools, not the other way around. Before picking Instagram, LinkedIn, or newsletters, ask what problem you're actually solving.
Learn Smarter Not Harder
The Brutal Truth About Sleep, Movement, and Stress for Freelancers
Your brain files memories while you sleep, your focus tanks without movement, and stress hijacks everything—yet freelancers optimize everything except these three fundamentals.
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Your 50K followers live on rented land—here's what you actually own
You built 50K followers on someone else's platform—followers you can't export, content you can't protect. The real asset isn't your audience size; it's what lives on land you control.
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The Brutal Truth About Social Media and Sales
Social media builds awareness, not sales. Discovery ≠ clients. Without a system to convert attention, you're collecting likes, not money.
Learn Smarter Not Harder
Struggling to Learn? Understand the Two Brain Modes
That familiar feeling of blanking on an exam? It's not a memory problem—it's a mode problem. Your brain switches between focus and drift, and most people never learn to use both.