Cope
The Honest Struggle of Losing Friends to Parenthood
Friendship breakups don't come with closure—just slowly fading group chats and calls that hurt more than silence.
Aleksandr Kosenko
Lifelong learner, Product marketing manager, Data Analyst --- I help people and companies make successful products, ranging from courses to interactive museums and apps.
Cope
The Critical Difference Between Personal Blogs and Media Projects
Your content calendar won't save you. That fourteen-page tone of voice guide? Useless here. Personal blogs and media projects play by completely different rules—and mixing them up is exactly how you lose both.
Cope
The Brutal Truth About Flexing in 2025: Pelevin's Guide
Explore Pelevin's hierarchy of social flexing in 2025—from tech bro posturing and eco-virtue to crypto worship and mental health chic. Spoiler: real growth means ditching the performance for authenticity.
Build
Actually Making Good Money in a Creative Career
The difference between six-figure tech specialists and everyone else isn't skill—it's whether clients see you as a partner or just another pair of hands.
Cope
The Brutal Truth: It's Not Your Fault You're Jobless
You're not broken. The market is. Industry data shows 60-80% fewer positions while everyone on LinkedIn pretends they're thriving.
Grow
How to Market a Boring Product: A Story About GDPR Compliance Software
A legally mandated tool nobody wants to buy. Millions of potential customers driven purely by fear of fines. Here's how we marketed it.
Build
Project Management: How to Become a Strategic Partner, Not Just a Task-Taker
The difference between a replaceable freelancer and a well-paid creative isn't talent—it's the willingness to own the chaos, not just execute tasks.
Grow
Avoid the Red Zone of Death: Essential Marketing Strategy for Freelancers
Most founders bleed money building products nobody wants. A simple positioning matrix reveals why—and how to test demand for under $500 before you waste six months.
Grow
Audacity — acting without asking permission
A training system built without permission, officially banned by Moscow, and still secretly used years later—because solving real problems beats corporate ego every time.
Build
Value Proposition: A Key Element of Your Business Model
Your value proposition isn't just what you do—it's the unique combination of novelty, performance, and ownership that makes clients choose you over everyone else.
Build
Myths About Making Money in Creative Careers
The "starving artist" exists in every field—but the problem isn't your profession, it's the market model you're operating in. Some people earn from one project what platform freelancers make in a year.
Build
Making Things and Sharing Them — Why It Matters, Even When You're Not Trying to Sell Anything
Someone found my blog without any promotion and wrote to say thanks. That single message revealed something: you can buy reach, but you can't buy resonance.