I forgot the bread. Now I ask 4 questions before any task
My wife's answer — "do whatever you want, but there better be bread by dinner" — contains everything worth knowing about project management. The trouble is, most of us show up with ciabatta.
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Your Strategy Deck Gets Closed in 30 Seconds — Here's What's Missing
A freelance strategist sends a 30-slide PDF. The client scrolls, closes it, asks: "What am I supposed to do?" The fix isn't better design — it's structural.
Your Marketing Strategy Is an Essay — Three Rules to Make It a Working Document
Most marketing strategies are pretty words and trendy channels with zero logic. Three rules turn a pile of slides into a document someone can act on.
Night Shift leaves the blue subpixels lit — an amber diode keeps melatonin at 26 pg/mL
Your body decides what time it is from light hitting the retina — and a glowing screen counts as noon. Night Shift doesn't fix that; the blue subpixels are still lit.
10 Questions I Ask Before Every Ad (After Wasting $400)
I burned $400 on an ad that brought zero clients. Now I run every creative through these questions before hitting Publish.