The Brutal Truth About Flexing in 2025: Pelevin's Guide

Explore Pelevin's hierarchy of social flexing in 2025—from tech bro posturing and eco-virtue to crypto worship and mental health chic. Spoiler: real growth means ditching the performance for authenticity.

The Brutal Truth About Flexing in 2025: Pelevin's Guide

Modern Adaptations of Pelevin's Hierarchy of Flexing for 2025

There's a brilliant cult Russian writer named Victor Pelevin. Back in the early internet days, he wrote a devastatingly insightful and ironic post about flexing on LiveJournal (think Tumblr but Russian and from the 2000s). The post was so punchy and dense that it became a hit — still getting reposted and quoted to this day.

Most people don't even remember where it came from anymore, and some still pass it off as their own.

Below are 5 modern adaptations of Pelevin's hierarchy of flexing, reimagined for 2025–2026.


5 Modern Adaptations of Pelevin's Hierarchy of Flexing for 2026

Version 1: Tech Flexes

Level One

  • Latest iPhone Pro Max
  • Tesla Model S
  • Reading self-help books
  • Hating on TikTok
  • Dating an influencer

Level Two

  • Nothing Phone or Fairphone
  • Xiaomi electric scooter
  • Reading Yuval Harari
  • Hating on hustle culture
  • Dating a UX designer

Level Three

  • Working remotely on whatever device
  • Using car-sharing apps
  • Reading tech blogs
  • Meditating via apps
  • Equal partnership relationships

Level Four

  • Digital detox
  • Selling all your gadgets
  • Moving to a co-working space in Bali
  • Achieving work-life balance

Final Level

  • Quietly coming back
  • Coding on a corporate laptop
  • Playing mobile games
  • Loving the person next to you
  • Knowing that any kid with Python can change the world

Version 2: Eco Flexes

Level One

  • Tesla Cybertruck
  • Shopping organic at Whole Foods
  • Reading biohacking blogs
  • Hating on fast food
  • Dating a fitness trainer

Level Two

  • $3,000 bicycle
  • Local farmers markets
  • Reading permaculture books
  • Hating on consumerism
  • Dating an eco-activist

Level Three

  • Public transportation
  • Growing microgreens
  • Reading climate research papers
  • Minimalist relationships

Level Four

  • Off-grid commune
  • Complete rejection of civilization
  • Becoming one with nature

Final Level

  • Moving back to the city
  • Quietly sorting your recycling
  • Shopping at regular stores
  • Loving your family
  • Knowing that behind every plastic bag might be someone's conscious choice

Version 3: Crypto Flexes

Level One

  • Lambo bought with Bitcoin
  • Cold wallets
  • Reading whitepapers
  • Hating on fiat
  • Dating a crypto trader

Level Two

  • Modest DeFi portfolio
  • Hardware wallet
  • Studying blockchain technology
  • Hating on speculators
  • DAO-based relationships

Level Three

  • Salary in stablecoins
  • P2P transactions
  • Reading about Web3
  • Decentralization philosophy in relationships

Level Four

  • Building your own blockchain
  • Complete anonymity
  • Digital enlightenment

Final Level

  • Using regular banks
  • Keeping cash
  • Loving real people
  • Knowing that behind any shitcoin might be a genius

Version 4: Mental Health Flexes

Level One

  • Personal therapist
  • NLP courses
  • Reading Jordan Peterson
  • Hating on "toxicity"
  • Dating a life coach

Level Two

  • Group therapy
  • Mindfulness practices
  • Reading Nassim Taleb
  • Hating on self-improvement
  • Conscious relationships

Level Three

  • Self-analysis through journaling
  • Free meditation apps
  • Studying neuroscience
  • Embracing solitude

Level Four

  • Silent retreat
  • Complete ego dissolution
  • Enlightenment through suffering

Final Level

  • Just living
  • Sometimes being sad
  • Binge-watching Netflix
  • Hugging your family
  • Knowing that behind any neurotic might be a sage

Version 5: Meta Flexes

Level One

  • Meta Quest VR headset
  • NFT collection (a market showing signs of recovery in 2026 with rising prices and trading volumes, though still limited and overshadowed by broader market shifts — experts predict a pivot toward utility-based NFTs, though the market remains far from its 2022 peak)
  • Reading about the metaverse (by 2026, the metaverse will become a key business innovation: 30% of global organizations will have products integrating AR, VR, blockchain, and AI — significant investments in emerging tech are expected)
  • Hating on "meatspace"
  • Dating a 3D avatar

Level Two

  • AR glasses
  • Creating digital art
  • Studying immersive technologies
  • Hating on materialism
  • Virtual relationships

Level Three

  • Living in mixed reality
  • Creating VR content
  • Exploring the limits of perception
  • Embracing hybrid identity

Level Four

  • Full immersion in virtual reality
  • Rejecting the physical body
  • Digital immortality

Final Level

  • Going offline
  • Touching physical objects
  • Looking people in the eyes
  • Hugging your kids
  • Knowing that behind any gamer might be a saint

Pelevin's wisdom remains timeless: true advancement lies in letting go of the need to be advanced.