The Brutal Truth About Flexing in 2025: Pelevin's Guide
Explore Pelevin's hierarchy of social flexing in 2025—from tech bro posturing and eco-virtue to crypto worship and mental health chic. Spoiler: real growth means ditching the performance for authenticity.
Modern Adaptations of Pelevin's Hierarchy of Flexing for 2025
There's a brilliant cult Russian writer named Victor Pelevin. Back in the early internet days, he wrote a devastatingly insightful and ironic post about flexing on LiveJournal (think Tumblr but Russian and from the 2000s). The post was so punchy and dense that it became a hit — still getting reposted and quoted to this day.
Most people don't even remember where it came from anymore, and some still pass it off as their own.
Below are 5 modern adaptations of Pelevin's hierarchy of flexing, reimagined for 2025–2026.
5 Modern Adaptations of Pelevin's Hierarchy of Flexing for 2026
Version 1: Tech Flexes
Level One
- Latest iPhone Pro Max
- Tesla Model S
- Reading self-help books
- Hating on TikTok
- Dating an influencer
Level Two
- Nothing Phone or Fairphone
- Xiaomi electric scooter
- Reading Yuval Harari
- Hating on hustle culture
- Dating a UX designer
Level Three
- Working remotely on whatever device
- Using car-sharing apps
- Reading tech blogs
- Meditating via apps
- Equal partnership relationships
Level Four
- Digital detox
- Selling all your gadgets
- Moving to a co-working space in Bali
- Achieving work-life balance
Final Level
- Quietly coming back
- Coding on a corporate laptop
- Playing mobile games
- Loving the person next to you
- Knowing that any kid with Python can change the world
Version 2: Eco Flexes
Level One
- Tesla Cybertruck
- Shopping organic at Whole Foods
- Reading biohacking blogs
- Hating on fast food
- Dating a fitness trainer
Level Two
- $3,000 bicycle
- Local farmers markets
- Reading permaculture books
- Hating on consumerism
- Dating an eco-activist
Level Three
- Public transportation
- Growing microgreens
- Reading climate research papers
- Minimalist relationships
Level Four
- Off-grid commune
- Complete rejection of civilization
- Becoming one with nature
Final Level
- Moving back to the city
- Quietly sorting your recycling
- Shopping at regular stores
- Loving your family
- Knowing that behind every plastic bag might be someone's conscious choice
Version 3: Crypto Flexes
Level One
- Lambo bought with Bitcoin
- Cold wallets
- Reading whitepapers
- Hating on fiat
- Dating a crypto trader
Level Two
- Modest DeFi portfolio
- Hardware wallet
- Studying blockchain technology
- Hating on speculators
- DAO-based relationships
Level Three
- Salary in stablecoins
- P2P transactions
- Reading about Web3
- Decentralization philosophy in relationships
Level Four
- Building your own blockchain
- Complete anonymity
- Digital enlightenment
Final Level
- Using regular banks
- Keeping cash
- Loving real people
- Knowing that behind any shitcoin might be a genius
Version 4: Mental Health Flexes
Level One
- Personal therapist
- NLP courses
- Reading Jordan Peterson
- Hating on "toxicity"
- Dating a life coach
Level Two
- Group therapy
- Mindfulness practices
- Reading Nassim Taleb
- Hating on self-improvement
- Conscious relationships
Level Three
- Self-analysis through journaling
- Free meditation apps
- Studying neuroscience
- Embracing solitude
Level Four
- Silent retreat
- Complete ego dissolution
- Enlightenment through suffering
Final Level
- Just living
- Sometimes being sad
- Binge-watching Netflix
- Hugging your family
- Knowing that behind any neurotic might be a sage
Version 5: Meta Flexes
Level One
- Meta Quest VR headset
- NFT collection (a market showing signs of recovery in 2026 with rising prices and trading volumes, though still limited and overshadowed by broader market shifts — experts predict a pivot toward utility-based NFTs, though the market remains far from its 2022 peak)
- Reading about the metaverse (by 2026, the metaverse will become a key business innovation: 30% of global organizations will have products integrating AR, VR, blockchain, and AI — significant investments in emerging tech are expected)
- Hating on "meatspace"
- Dating a 3D avatar
Level Two
- AR glasses
- Creating digital art
- Studying immersive technologies
- Hating on materialism
- Virtual relationships
Level Three
- Living in mixed reality
- Creating VR content
- Exploring the limits of perception
- Embracing hybrid identity
Level Four
- Full immersion in virtual reality
- Rejecting the physical body
- Digital immortality
Final Level
- Going offline
- Touching physical objects
- Looking people in the eyes
- Hugging your kids
- Knowing that behind any gamer might be a saint
Pelevin's wisdom remains timeless: true advancement lies in letting go of the need to be advanced.