A look at the business model from the product manager's point of view
Discover key insights into business models from a product manager's perspective and learn how to enhance scalability and repeatability.
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Your Positioning Has 5 Cracks — A Real Marketing Plan Teardown
I tore apart a real marketing plan and found five positioning mistakes that solo businesses keep making. Each one looks minor until you see them stacked together.
Your Strategy Goal Says 'Years' but Your Plan Says 'Month'
When a strategy's ambition and timeline live in different universes, everything built on top crumbles. Here's the mismatch most strategists miss.
Your Strategy Deck Gets Closed in 30 Seconds — Here's What's Missing
A freelance strategist sends a 30-slide PDF. The client scrolls, closes it, asks: "What am I supposed to do?" The fix isn't better design — it's structural.
Your Marketing Strategy Is an Essay — Three Rules to Make It a Working Document
Most marketing strategies are pretty words and trendy channels with zero logic. Three rules turn a pile of slides into a document someone can act on.