A look at the business model from the product manager's point of view
Discover key insights into business models from a product manager's perspective and learn how to enhance scalability and repeatability.
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Selling to Mid-Range Buyers: Volume of Proof Beats One Perfect Case Study
Mid-range buyers don't want the cheapest or priciest option — they want proof that everyone else was happy. Here's the playbook for earning their trust.
Discount Buyers Don't Want Savings — They Want the Feeling of Winning
Low-price strategy isn't about having the lowest number. It's a perception system where the hunt for a deal matters more than the deal itself.
Four Reasons Clients Pay More — and How to Pick Your Pricing Strategy
"Great quality at a competitive price" isn't positioning — it's noise. Here are four specific situations where charging more actually attracts clients.
Your Clients Don't Buy for the Reasons You Think
Segmentation isn't demographics — it's psychology. Ten buying drivers explain why the same client haggles on one project and overpays on another.